Our Story

Hi, my name is Kavi Misri, and I am the Founder and CEO of Rose: Smarter Mental Health.

As someone who sought mental health services, I was surprised and confused by the inefficiencies in not just accessing mental health care, but purely navigating the mental health care ecosystem.

I spent seven years working as a health care investment banker and merger and acquisition corporate-development professional. After years of 80–100 hours each week, I finally burned out and depression overtook my life. It was to the point I was unable to leave my bed for more than a month. I quickly learned that depression is not a passive state. It was then I realized how many friends and colleagues experienced similar struggles.

When I accessed mental health services for the first time, I was strongly struck by the inefficiencies and difficulties in finding care along with the low quality of the care itself. It was at this critical junction in my life that I decided to do something about it, so others did not have to face what I did.

So…. I founded ROSE, Recognition oSpeech & Emotion with a focus on Smarter Mental Health.

With the inception of Rose, I bring my insights as a business leader, entrepreneur, and investor, but most importantly, as a patient and care seeker, with the hope of transforming the way mental health care is delivered through smarter mental health strategies.

Our Mission

Delivering smarter, high-quality, patient-centric, value-driven care through an integrated digital mental health solution that provides accessible “on-demand” care and support from anywhere, at any time.

Rose was founded on this principle. Today, Rose is actively developing an ecosystem to make this possible, with the ultimate goal of making safe and reliable mental health care accessible to all.

We challenge the status quo in everything we do.

By thinking differently about the way mental health care is delivered, we have built a user-friendly product that is beautifully designed, simple to use and improves mental health outcomes.

Pain Points In Mental Health Address By Rose


60% of adults with mental illnesses don’t receive the services they need. Rose addresses this need via existing primary care providers while leveraging unique technology.


80% of patients discontinue therapy due to poor fit with therapists. With Rose, help comes through the trusted and established relationships between patients and providers.


47% of adults who need mental health treatment do not receive it due to cost. With Rose, providers can offer these benefits at no extra cost to patients through reimbursement.

Our Partners & Press